The perspective and challenges of digitalization in the banking sector – Academia

Ka Jit (Jakarta Post)

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Jakarta ●
Tue 25 January 2022

COVID-19 has intensified digitalization in Indonesia, especially in the banking sector and the way people conduct banking transactions. Representatives of individuals or companies who were still comfortable visiting branches or meeting relationship managers were forced to change and adapt to the new normal using technology.

Indonesian banks have adopted and used this opportunity by creating digital solutions to build loyalty or even propel and gain market share. One of the most improved areas is arguably personal mobile banking.

We can divide the two digitization initiatives in the banking sector into conventional banks creating digital solutions for customers and their own operation, and digital-only banks which are usually newly created to focus on digital solutions first without focusing on physical branches.

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